Valentine’s Day is the Super Bowl of sexually transmitted diseases.
So in the week leading up to VDay, as millions of New Yorkers were trimming and waxing, we partnered with The Alliance for Positive Health to create the world’s first line of valentine’s cards meant for people who weren’t protecting themselves from STDs.
The cards became a social campaign unto themselves, which pulled in press, donations and testing appointments for APH.
Even Ad Age noticed. Though honestly, the most surprising part of the whole effort was that the HIV line got approved.
Wanna feel gross? Click on any one of cards below:
