Writer + Creative Director
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Case Study Jams

Like most agency creatives I know, every Spring finds me scrambling to put together awards show submission videos. Finding the right track is always a thorn. Every time you end up flailing in a sea of random stock music and nothing ever feels right. You really just want to google “perfect case study music.” But that’s not a thing.

So I made it a thing, by creating Case Study Jams: An algorithm-predicted playlist of 400 perfect case study tracks.  (And was lucky enough for it to win Gold at The Side Show Awards).

I built the playlist on Spotify and YouTube, and then partnered with Fishbowl and a few influencers to promote the project.

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After a few days of exposure I’d pulled in 400 new followers, learned a thing or two and made some creatives’ lives a bit easier.  

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