Tens of millions of Americans have never even thought about homeownership. They just think it’s not for them. So on TV Fannie Mae gave the stories of their journeys to homeownership a warm, slightly fantastical twist. In the process they showed a whole new audience that a home of their own is closer than they think.
Fannie’s Mae’s brand color is legal copy gray, so it was really gratifying to help them take this big, colorful step.