A New Pediatric ER Grows in Brooklyn
The newest pediatric ER in the biggest city in the country won’t do you any good if you don’t know it exists. So, this being Brooklyn, we made a little noise. Mild and intentional Sesame Street vibes ahead.
Brand Campaign
Maimonides is Brooklyn’s longest-serving, toughest-case-taking hospital. It’s part of the fabric. And like Brooklyn itself, this campaign beat the odds: In four months it netted 88 million impressions (32% above plan, with a 25% drop in CPM cost), led to a 62% bump in organic traffic and boosted year-of-year image of Maimo as a “first choice for overall quality” by 16%.
