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<channel>
	<title>Louis Wittig - Creative &#38; Copy</title>
	<link>http://www.louiswittig.com</link>
	<description>Louis Wittig - Creative &#38; Copy</description>
	<pubDate>Sat, 23 Mar 2013 11:30:00 +0000</pubDate>
	<generator>http://www.louiswittig.com</generator>
	<language>en</language>
	
		
	<item>
		<title>American Egg Board</title>
				
		<link>http://www.louiswittig.com/American-Egg-Board</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/American-Egg-Board</comments>

		<pubDate>Sat, 23 Mar 2013 11:30:00 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">5245435</guid>

		<description>Imagine if Donny and Marie recorded a song about Easter eggs that was a little weird, even by Donny and Marie standards.

Imagine if that song included instructions on how to properly hard boil an egg.

Imagine no more:

American Egg Board - Easter 2013 by Tarlton24</description>
		
		<excerpt>Imagine if Donny and Marie recorded a song about Easter eggs that was a little weird, even by Donny and Marie standards.  Imagine if that song included instructions...</excerpt>

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	</item>
		
		
	<item>
		<title>Dairy Queen</title>
				
		<link>http://www.louiswittig.com/Dairy-Queen</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/Dairy-Queen</comments>

		<pubDate>Mon, 10 Dec 2012 15:05:14 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">4586413</guid>

		<description>A short spot for Dairy Queen Canada. I'm a pretty big deal in Canada. Actually, I'm the same-sized deal I am here, but because Canada uses the metric system, my deal appears larger.

</description>
		
		<excerpt>A short spot for Dairy Queen Canada. I'm a pretty big deal in Canada. Actually, I'm the same-sized deal I am here, but because Canada uses the metric system, my...</excerpt>

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	</item>
		
		
	<item>
		<title>Dos Equis // Out of Home</title>
				
		<link>http://www.louiswittig.com/Dos-Equis-Out-of-Home</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/Dos-Equis-Out-of-Home</comments>

		<pubDate>Thu, 27 Sep 2012 19:45:53 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[Out of Home]]></category>

		<guid isPermaLink="false">4159987</guid>

		<description>For An Interesting Time Call...



This goes against every advertising bone in my body (there are six, by the way) but I'm going to be earnest: I really like this project. It's simple. It's fun. And it's a digital thing that demands nothing of the user. It's everything I want to be. 

Regional Billboards

One underappreciated fact about the Most Interesting Man: He can change his legend depending on Dos Equis' media buy. In Hollywood, his beard has an entourage. In Texas, his presence intimidates tumbleweeds. Frankly amazing.

&#60;img src="http://payload92.cargocollective.com/1/2/71851/4159987/neveraspiring_2048.jpg" width="717" height="478" width_o="717" height_o="478" src_o="http://payload92.cargocollective.com/1/2/71851/4159987/neveraspiring_o.jpg" data-mid="21871856"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/2/71851/4159987/Bull.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload92.cargocollective.com/1/2/71851/4159987/Bull_o.jpg" data-mid="21871861"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/2/71851/4159987/beard has an entourage.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload92.cargocollective.com/1/2/71851/4159987/beard has an entourage_o.jpg" data-mid="21871864"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/2/71851/4159987/Cattle.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload92.cargocollective.com/1/2/71851/4159987/Cattle_o.jpg" data-mid="21871867"  border="0" align="left"/&#62;</description>
		
		<excerpt>For An Interesting Time Call...    This goes against every advertising bone in my body (there are six, by the way) but I'm going to be earnest: I really like this...</excerpt>

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	</item>
		
		
	<item>
		<title>Dos Equis // Radio</title>
				
		<link>http://www.louiswittig.com/Dos-Equis-Radio</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/Dos-Equis-Radio</comments>

		<pubDate>Tue, 13 Mar 2012 18:18:08 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">2998971</guid>

		<description>&#60;img src="http://payload34.cargocollective.com/1/2/71851/2998971/Radio Mercury Small.jpg" width="252" height="216" width_o="252" height_o="216" src_o="http://payload34.cargocollective.com/1/2/71851/2998971/Radio Mercury Small_o.jpg" data-mid="25956611"  border="0" align="left"/&#62; This bevy of spots won the Radio Mercury Campaign Award in 2012. One day, I hope to win a similar award here on Earth. 

Cinco De Mayo

       Dos Equis Radio - Cinco De Mayo - 2012 by Tarlton24

Good Side

       Dos Equis Radio - Good Side - 2012 by Tarlton24

Sauna

       Dos Equis Radio - Sauna - 2012 by Tarlton24

Holidays

Dos Equis Radio - Holidays - 2012 by Tarlton24</description>
		
		<excerpt> This bevy of spots won the Radio Mercury Campaign Award in 2012. One day, I hope to win a similar award here on Earth.   Cinco De Mayo         Dos Equis Radio -...</excerpt>

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	</item>
		
		
	<item>
		<title>Dos Equis // TV</title>
				
		<link>http://www.louiswittig.com/Dos-Equis-TV</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/Dos-Equis-TV</comments>

		<pubDate>Mon, 12 Mar 2012 13:44:52 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">2987738</guid>

		<description>TV

"Sword Fight"




"Seaplane"



Dos Equis Ambar



</description>
		
		<excerpt>TV  "Sword Fight"     "Seaplane"    Dos Equis Ambar    </excerpt>

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	</item>
		
		
	<item>
		<title>Dos Equis // Digital</title>
				
		<link>http://www.louiswittig.com/Dos-Equis-Digital</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/Dos-Equis-Digital</comments>

		<pubDate>Sat, 21 Jan 2012 14:12:58 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[digital, social]]></category>

		<guid isPermaLink="false">2437786</guid>

		<description>Facebook Content

&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-10-24 at 9.15.16 PM.png" width="535" height="219" width_o="535" height_o="219" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-10-24 at 9.15.16 PM_o.png" data-mid="22814964"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-09-02 at 10.19.12 PM.png" width="485" height="200" width_o="485" height_o="200" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-09-02 at 10.19.12 PM_o.png" data-mid="21210350"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Nightmares Tedious.png" width="443" height="164" width_o="443" height_o="164" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Nightmares Tedious_o.png" data-mid="20529490"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-06-20 at 4.55.08 PM.png" width="444" height="220" width_o="444" height_o="220" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-06-20 at 4.55.08 PM_o.png" data-mid="18778837"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-06-20 at 4.55.43 PM.png" width="442" height="238" width_o="442" height_o="238" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-06-20 at 4.55.43 PM_o.png" data-mid="18778838"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Vacations.png" width="486" height="273" width_o="486" height_o="273" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Vacations_o.png" data-mid="18066720"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Stairmaster.png" width="487" height="213" width_o="487" height_o="213" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Stairmaster_o.png" data-mid="17944357"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-05-05 at 8.02.49 PM.png" width="487" height="273" width_o="487" height_o="273" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-05-05 at 8.02.49 PM_o.png" data-mid="17262467"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-03-31 at 1.38.33 PM.png" width="490" height="273" width_o="490" height_o="273" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Screen shot 2012-03-31 at 1.38.33 PM_o.png" data-mid="15921054"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/video.png" width="655" height="387" width_o="655" height_o="387" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/video_o.png" data-mid="15715981"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Pi Day.png" width="584" height="261" width_o="584" height_o="261" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Pi Day_o.png" data-mid="15439341"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Love Triange Small.png" width="596" height="203" width_o="596" height_o="203" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Love Triange Small_o.png" data-mid="14422084"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/GroundHogSmall.png" width="588" height="355" width_o="588" height_o="355" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/GroundHogSmall_o.png" data-mid="13908648"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/SeductiveGlance.png" width="592" height="207" width_o="592" height_o="207" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/SeductiveGlance_o.png" data-mid="13419444"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Mittens Line.png" width="610" height="183" width_o="610" height_o="183" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Mittens Line_o.png" data-mid="13214273"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Party Line.png" width="626" height="185" width_o="626" height_o="185" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Party Line_o.png" data-mid="13214272"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Resolutions Line.png" width="616" height="198" width_o="616" height_o="198" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Resolutions Line_o.png" data-mid="13214268"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Turkey Line Small.png" width="500" height="405" width_o="500" height_o="405" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Turkey Line Small_o.png" data-mid="12297325"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Modesty Line Small.png" width="500" height="383" width_o="500" height_o="383" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Modesty Line Small_o.png" data-mid="12297323"  border="0" align="left"/&#62;

The Most Interesting Jam



Facebook Timeline

&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Founding_2048.jpg" width="1019" height="645" width_o="1019" height_o="645" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Founding_o.jpg" data-mid="15920926"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/1999.jpg" width="488" height="654" width_o="488" height_o="654" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/1999_o.jpg" data-mid="15920930"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Summer Of Love.jpg" width="487" height="659" width_o="487" height_o="659" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Summer Of Love_o.jpg" data-mid="17944440"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/congressional hearing.jpg" width="444" height="619" width_o="444" height_o="619" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/congressional hearing_o.jpg" data-mid="17676409"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Fondue.jpg" width="490" height="656" width_o="490" height_o="656" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Fondue_o.jpg" data-mid="15920938"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Judo.jpg" width="486" height="659" width_o="486" height_o="659" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Judo_o.jpg" data-mid="15920941"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/IRS Advice.jpg" width="363" height="492" width_o="363" height_o="492" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/IRS Advice_o.jpg" data-mid="17593452"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Berlin.jpg" width="486" height="676" width_o="486" height_o="676" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Berlin_o.jpg" data-mid="15920943"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Charisma Weapon.png" width="487" height="676" width_o="487" height_o="676" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Charisma Weapon_o.png" data-mid="18475622"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/Landmark_2048.jpg" width="1016" height="660" width_o="1016" height_o="660" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/Landmark_o.jpg" data-mid="15920944"  border="0" align="left"/&#62;

Feast of the Brave



I came up with the mystery taco concept. (Yes, it was scorpion.)



Viral Video Chum

&#60;img src="http://payload6.cargocollective.com/1/2/71851/2437786/AdFreak Mention.png" width="551" height="713" width_o="551" height_o="713" src_o="http://payload6.cargocollective.com/1/2/71851/2437786/AdFreak Mention_o.png" data-mid="14647311"  border="0" align="left"/&#62;





</description>
		
		<excerpt>Facebook Content    The Most Interesting Jam    Facebook Timeline    Feast of the Brave    I came up with the mystery taco concept. (Yes, it was scorpion.)    Viral...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload6.cargocollective.com/1/2/71851/2437786/prt_1323543877.jpg" />

	</item>
		
		
	<item>
		<title>Charrito's</title>
				
		<link>http://www.louiswittig.com/Charrito-s</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/Charrito-s</comments>

		<pubDate>Sun, 06 Nov 2011 09:47:17 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">2260532</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/71851/2260532/Charritos -1_2048.jpg" width="768" height="1024" width_o="768" height_o="1024" src_o="http://payload.cargocollective.com/1/2/71851/2260532/Charritos -1_o.jpg" data-mid="11322498"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/2260532/Charritos -3_2048.jpg" width="768" height="1024" width_o="768" height_o="1024" src_o="http://payload.cargocollective.com/1/2/71851/2260532/Charritos -3_o.jpg" data-mid="11322502"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/2260532/Charritos-2_2048.jpg" width="768" height="1024" width_o="768" height_o="1024" src_o="http://payload.cargocollective.com/1/2/71851/2260532/Charritos-2_o.jpg" data-mid="11322499"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/71851/2260532/prt_1320600304.jpg" />

	</item>
		
		
	<item>
		<title>Citizens Committee for New York City</title>
				
		<link>http://www.louiswittig.com/Citizens-Committee-for-New-York-City</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/Citizens-Committee-for-New-York-City</comments>

		<pubDate>Sat, 22 Oct 2011 09:37:13 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[bus ads!]]></category>

		<guid isPermaLink="false">2187845</guid>

		<description>The highest, nobl'est form of advertising: Bus cards.

&#60;img src="http://payload.cargocollective.com/1/2/71851/2187845/Flowers_2048.jpg" width="1024" height="400" width_o="1024" height_o="400" src_o="http://payload.cargocollective.com/1/2/71851/2187845/Flowers_o.jpg" data-mid="10929599"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/2187845/Party_2048.jpg" width="1024" height="400" width_o="1024" height_o="400" src_o="http://payload.cargocollective.com/1/2/71851/2187845/Party_o.jpg" data-mid="10929601"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/2187845/Manicure_2048.jpg" width="1024" height="403" width_o="1024" height_o="403" src_o="http://payload.cargocollective.com/1/2/71851/2187845/Manicure_o.jpg" data-mid="10929606"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/2187845/Bus Example_2048.jpg" width="1024" height="411" width_o="1024" height_o="411" src_o="http://payload.cargocollective.com/1/2/71851/2187845/Bus Example_o.jpg" data-mid="10929608"  border="0" align="left"/&#62;</description>
		
		<excerpt>The highest, nobl'est form of advertising: Bus cards.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/71851/2187845/prt_1319293866.png" />

	</item>
		
		
	<item>
		<title>UHaul</title>
				
		<link>http://www.louiswittig.com/UHaul</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/UHaul</comments>

		<pubDate>Fri, 23 Sep 2011 20:56:15 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[service, integrated]]></category>

		<guid isPermaLink="false">1827404</guid>

		<description>Challenge:

UHaul is synonymous with DIY moving, but no one knows they also do self-storage. Their storage brand needs to be as simple and successful as their moving brand.

Unrelated Challenge:

Manhattanites pay through every orifice for self-storage. You need an extra closet for your manga? Got $300 a month? Meanwhile, an hour outside the City, people are sitting on empty wallets and huge, empty basements.

Idea:

Connect them, and re-shape Uhaul's business in the process. 

Create a web-based self-storage marketplace called Basement Upstate.com. Think Manhattan Mini-Storage meets AirBNB. Upstate homeowners find City storage-needers to sublet their extra space. Gothamites who don't need to visit their old golf clubs every day get a great deal. UHaul brands it all, and handles transportation, insurance, storage-screening and escrow. 

&#60;img src="http://payload.cargocollective.com/1/2/71851/1827404/Basement Upstate Site_2048.jpg" width="1024" height="1114" width_o="1024" height_o="1114" src_o="http://payload.cargocollective.com/1/2/71851/1827404/Basement Upstate Site_o.jpg" data-mid="10199565"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/1827404/basement upstate truck_2048.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/2/71851/1827404/basement upstate truck_o.jpg" data-mid="10199575"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/1827404/Basement Upstate Print -1_2048.jpg" width="1024" height="683" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/2/71851/1827404/Basement Upstate Print -1_o.jpg" data-mid="10199578"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/1827404/Basement Upstate -2_2048.jpg" width="1024" height="711" width_o="1024" height_o="711" src_o="http://payload.cargocollective.com/1/2/71851/1827404/Basement Upstate -2_o.jpg" data-mid="10199582"  border="0" align="left"/&#62;

Art Director: Alan Tardieu</description>
		
		<excerpt>Challenge:  UHaul is synonymous with DIY moving, but no one knows they also do self-storage. Their storage brand needs to be as simple and successful as their...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/71851/1827404/prt_1312640909.gif" />

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	<item>
		<title>OnStar</title>
				
		<link>http://www.louiswittig.com/OnStar</link>

		<comments>http://www.louiswittig.com/following/louiswittig.com/OnStar</comments>

		<pubDate>Wed, 21 Sep 2011 21:23:08 +0000</pubDate>

		<dc:creator>Louis Wittig - Creative &#38; Copy</dc:creator>
		
		<category><![CDATA[service, integrated]]></category>

		<guid isPermaLink="false">1827433</guid>

		<description>Challenge:

OnStar tracks and secures over 5 million GM cars. To grow beyond that market, it needs a reputation for tracking and emergency-response service independent of GM.

Idea:

GPSafe, a line of GPS-enabled underwear and undershirts designed to protect the tens of thousands of Alzheimer's and dementia sufferers who wander away from home every year. The garments are embedded with GPS tracking chips that are powered by the body heat of the patient. Once a patient goes missing, family can log-on to an online tracking app and find them as easily as a missing smartphone.

&#60;img src="http://payload.cargocollective.com/1/2/71851/1827433/tshirt-spread_2048.jpg" width="1200" height="634" width_o="1200" height_o="634" src_o="http://payload.cargocollective.com/1/2/71851/1827433/tshirt-spread_o.jpg" data-mid="10143844"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/1827433/GPSafe-mobile-app_2048.jpg" width="1024" height="683" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/2/71851/1827433/GPSafe-mobile-app_o.jpg" data-mid="10143830"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/1827433/GPSafe-2_2048.jpg" width="933" height="623" width_o="933" height_o="623" src_o="http://payload.cargocollective.com/1/2/71851/1827433/GPSafe-2_o.jpg" data-mid="10143860"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71851/1827433/GPSafe-1_2048.jpg" width="683" height="1024" width_o="683" height_o="1024" src_o="http://payload.cargocollective.com/1/2/71851/1827433/GPSafe-1_o.jpg" data-mid="10143862"  border="0" align="left"/&#62;

Art Director: Alan Tardieu</description>
		
		<excerpt>Challenge:  OnStar tracks and secures over 5 million GM cars. To grow beyond that market, it needs a reputation for tracking and emergency-response service...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/71851/1827433/prt_1312641604.jpg" />

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